AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to ...

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward ...

“Eye of newt and toe of frog. Wool of bat and tongue of dog.” Macbeth (IV.i.14-15). It might not be fall quite yet, but data shows one in three shoppers will begin their Halloween shopping before ...

This guide is perfect for paid search marketers looking to boost PPC conversions and optimize ad spend. Your PPC campaign might be optimized to get clicks, but is it optimized to drive more inbound ...

Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be ...

Every search marketer knows Google dominates in U.S. search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly accounts for roughly the other ...