One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Discover the Best Online Marketing Approaches for Your Small Business! Coden, United States – August 28, 2025 / Digital ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

Yasir Zahoor Rather is the Managing Director at Insights Dubai, a leading digital marketing and growth agency in the Middle East. The AI revolution is here. The number of businesses using AI for at ...

Encounter AI-powered marketing platforms for the first time, and they seem almost alien in their capabilities—algorithms that ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Actual influence comes from people who genuinely connect with your brand, whether they’re content creators or everyday customers. Before partnering with influencers, make sure your own social channels ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. It’s easy to get stuck in a rut or become confined to what’s ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...