Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market competitiveness through real-world examples.

This post was created in partnership with Kantar Key takeaways As AI models grow more capable-and data volumes ...

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. Partnering with other brands is one of the best strategies for young ...

Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately ...