The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, K-beauty has been celebrated as the gold standard of glass skin, yet often misunderstood as a ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

The Korean skincare industry has been exploding in the Western world, helped by the surge of interest in all things Korean, from the beauty regimens of global K-pop stars like Blackpink and BTS to the ...