W PR unveils a digital growth program for B2B companies, integrating PR, SEO, content strategies to boost lead generation & ...

One in five B2B deals takes over a year to close. But most outreach sequences last just 4-6 weeks. Today’s self-educating buyers (70%) are shaping their shortlists long before they speak to sales. And ...

The courage to stop measuring motion and start measuring meaning is what separates pipeline fiction from revenue reality.

Lead generation fails when companies optimize for volume instead of engineering genuine relevance at every touchpoint.

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

For years, B2B marketers have relied on scale with more leads, more outreach, and more noise. However, today’s B2B buyers ...

Digital B2B lead generation has matured over the past 20-plus years, but the industry itself has lagged behind. As the digital-first world reshapes B2B purchasing, marketing, and sales, digital lead ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

There are a number of channels for generating B2B leads: email marketing, search engine optimization (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, direct advertising and ...