Apple shares are trading higher on Monday after Loop Capital upgraded the technology giant's stock and substantially increased its price target, signaling confidence in the company's growth trajectory ahead.

Apple Inc.’s iPhone Air went on sale in China on Wednesday, eliciting a subdued consumer response in the world’s biggest smartphone arena.

The firm’s revised target reflects the company’s strong iPhone upgrade demand, double-digit growth in the Services segment, and new product momentum ahead of Apple Inc.

Apple Inc. updated its top-of-the-line iPad Pro, Vision Pro headset and 14-inch MacBook Pro, rounding out a series of product refreshes ahead of the crucial holiday-shopping season.

Apple Inc. and Alphabet Inc.’s Google were designated with so called strategic market status in the UK, exposing the US firm’s mobile ecosystems market to deeper scrutiny from the country’s antitrust watchdog.

Apple surpasses Microsoft to become the world’s second-most valuable firm as iPhone 17 sales soar and Loop Capital lifts its price target to $315.

Such a deal would follow a $5 billion investment last week by Nvidia Corp., which plans to work with Intel on chips for personal computers and data centers.

The company is readying a revamped MacBook Pro with a touch display for late 2026 or early 2027, according to people with knowledge of the matter. The new machines, code-named K114 and K116, will also have thinner and lighter frames and run the M6 line of chips.

John Sculley, the former CEO of Apple Inc. (NASDAQ: AAPL), has identified OpenAI as major competitor to Apple in years. He also predicted that AI will lead to a shift to subscription-based business models.